Privacy Policy

Last Updated and effective as of: May 25, 2020

The Vitality Project (“Vitality,” “we,” “us,” or “our”) respects your privacy.  This policy, formally called The Vitality Project Privacy Policy (“V3P”) identifies how Vitality collects, uses, discloses, and secures Personally Identifiable Information (“PII”) about you through our website and any of our related websites, networks, applications, mobile applications, electronic communications (including but necessarily limited to email and text messages), and other services provided by us (collectively, “Services” or “our Services”). By using our Services, you consent to the processing of your PII as set forth in V3P as now written and as amended by us in the future.


In this Privacy Policy, “Personally Identifiable Information” or “PII” refers to any information about an identifiable individual and any information that is linked to an identifiable individual. In some jurisdictions, business contact information or employee information may be included in the definition of PII, but we use it here to refer specifically to clientele and users of our Services.

How We Collect Personally Identifiable Information 

Vitality collects PII from and about users of the Service in a variety of ways including but not necessarily:

Information You Provide. 

We collect PII you provide when you use the Service or otherwise communicate with us. If you register an account with us, we will collect the information you provide including but not necessarily limited to: your name, screen name, Instagram handle, birthday, location, email address, and phone number. We will also collect any PII you submit through your use of the Service. For example, the information you provide can include your messaging history and any information included in your messages via the Service. We may also collect PII through your communications with our customer-support team.

Device and Usage Information. 

Vitality automatically receives and stores standard technical information when you interact with our Services such as: browser and device information including unique device identifiers, mobile phone carrier, internet protocol (IP) addresses (which may identify your general geographic location), browser types, and the date and time of your interactions. We also receive and store information about your interactions with our Service, such as which website pages you visited and how much time was spent on those pages.  Any of the foregoing data may constitute PII.  These kinds of data are collected by using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your device. Cookies enable us to personalize your experience on the Service, maintain a persistent session, passively collect demographic information, and monitor advertisements and other activities. Our Service may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage).

How We Use Your Information

Vitality uses PII in numerous ways to improve our Services and to operate our business; the ways in which we use PII include but are not limited to the following:

Service Related Usage. 

We use the PII we collect about and from you in a number or ways to improve the Services we provide.  This includes but is not limited to providing and supporting the Service, analyzing how you use the Service, tailoring features and offering services that suit your interests. We may also track what online audio, visual, and audiovisual content has been viewed or otherwise consumed on an aggregate basis or by an individual user. By viewing videos via the Service, you implicitly agree we can track your video viewing history and consent to said tracking.


We use your PII to communicate with you for Service-related purposes. For example, we may send email to the email address you provide to us or text messages, to verify your account and for informational and operational purposes, such as account management, customer service, system maintenance, and other Service-related purposes.

Improve our Service. We use the PII that we collect (i) to understand and analyze usage trends and preferences; (ii) to monitor and analyze the effectiveness of our Service; and (iii) to improve our Service and develop new products, services, features, and functionality.

Marketing. As permitted by applicable law, we may use PII we obtain about you for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you, or providing your information to third parties so that they may send you promotional materials. Where required under applicable law, we’ll obtain your prior opt-in consent to (i) send you electronic marketing communications or (ii) share your information with third parties for marketing purposes.  

How We Share Your Information

We will not sell your PII.

In the following circumstances, we may share your information with your consent: consent may be express or implied depending on the context:

Third Party Service Providers. 

We use Stripe, Inc. (“Stripe”) to process all payments made via the Service. Stripe handles any payment card information and other information you provide to them in accordance with their privacy policy which can be found at: By making any payments via the Service, you authorize us to provide your payment card information to Stripe. We also share information with other third parties who provide services to us, such as hosting, analytics, web site management, information technology, and other similar service providers. 

Compliance with Legal Requirements and Government Investigations. 

Vitality may disclose your PII as we reasonably conclude necessary or appropriate to: (i) comply with applicable law and legal processes; (ii) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (iii) enforce our Terms of Service; (iv) protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others; and (v) allow us to pursue available remedies or limit the damages that we may sustain.

Corporate Transactions. 

Vitality reserves the right to transfer your PII to service providers, advisors, potential transactional partners, or other third parties who are subject to confidentiality obligations in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. You may opt out of corporate transaction disclosures by contacting us at 

Aggregate, De-Identified Information. 

Vitality may use your PII to create aggregate or statistical information that does not directly identify a specific person, and we may share that information. By way of illustration, we may share anonymous and aggregated reports and information on user demographics and traffic patterns with third parties. This aggregated information does not constitute PII or identify any individuals.

Information Security  

Vitality makes all reasonable efforts to secure your information in accordance with V3P.  Nonetheless, we cannot guarantee all privacy due to the nature of the internet.  Though we do not anticipate any breaches of privacy, we cannot warrant against unintended breaches.  We do not accept liability for unintentional disclosure.

Children’s Privacy 

Minors under 18 are not permitted to use the Service and we do not intentionally collect information from minors under 13. If you believe we have collected any PII from a child younger than 13 years of age, please notify us immediately at, and we will do anything reasonably possible to remove that information from our systems.

International Users

The Services offered by Vitality are intended for users located within the United States.  We welcome visitors and users from everywhere, but we make no representation that the Services are appropriate or available for use outside of the United States. Access to the Service from countries or territories or by individuals where such access is illegal is prohibited. If you are visiting our website from the European Union or other regions with laws governing data collection and use, then please note that you are agreeing to the transfer of your PII to the United States and processing globally. Accordingly, your PII may be made available to law enforcement agencies in the United States under a court order or other applicable law. By providing your information to the website, you consent to any transfer and processing in accordance with this Privacy Policy.

Options Available to You

If you do not want Vitality to collect information through the use of cookies, your browser may allow you to be notified when you receive certain types of cookies and restrict or disable certain cookies. You may use your browser’s “Help” menu to determine how to disable or reject cookies. Please be aware that if you disable or reject cookies, some features may not work properly.

You can opt-out of receiving further promotional emails and other messages from us by following the unsubscribe instructions provided in the promotional email or messages you receive or by contacting us directly at the email address listed below.  

You can opt-out of receiving further text messages from us by replying to any text your receive from us with “STOP”. However, we may still send you updates that are important to the Service in accordance with applicable laws. 

Access and Correction

If you have an account with Vitality then you may access and update certain PII at any time by logging into your account on our platform. You may also at any time, request access to PII that Vitality holds about you by contacting us at

We will endeavor to process any requests for access to PII within a reasonable period of time. Where possible, we will provide you with access to that PII either by providing you with copies of the information requested, allowing you to inspect the information requested, or providing you with a summary of the information held. If we need to deny your request for access we will let you know why and inform you how you may lodge a complaint regarding this decision. Generally, this will only be in cases where providing access would be unlawful or is subject to a potential legal claim or proceeding. Vitality may charge a nominal fee for supplying PII where permitted under applicable laws.

We will otherwise try to ensure that all PII we collect, use or disclose about you is accurate, complete, up-to-date and relevant to the service being provided.

If you discover or suspect that there is an error or information is missing, please forward your request for correction to our Privacy Officer or other representative in your jurisdiction in writing at the relevant address or email address below. Our Privacy Officer will consider your request and as soon as practicable manage the correction of your PII and will update you in writing. If your correction request is refused, our Privacy Officer will provide you within a reasonable period of time the reasons for such refusal and inform you of the complaint process.

California Privacy Rights

California Civil Code Section 1798.83, known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us a list of what PII (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge.

Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices or if you would like to exercise your rights and choices, please contact or mail us at P.O. Box 31433 Philadelphia, PA 19147-31433

Privacy Policy Updates

We may update this Privacy Policy from time to time. If we make any changes, we will notify you by revising the “Effective Date” at the top of this Privacy Policy. If we make any revisions that materially change the ways in which we use or share PII previously collected from you through the Service, we will give you the opportunity to consent to such changes before applying them to that information.